Marshawn Lynch Brings Beast Mode to Kingmakers Cigars

Marshawn Lynch is taking Beast Mode off the field and into the humidor. The former NFL running back has partnered with Kingmakers Cigars on Beast Mode by Kingmakers, a new regular production line. It debuted on Friday, October 2, 2026, at Eight Cigar Lounge inside Resorts World Las Vegas, and is now open for pre-order ahead of a December ship date.

The debut was a benefit and launch event tied to Lynch's Fam1st Foundation. Guests received the cigars that night, but they were not sold at the event. For now, availability is limited to pre-orders on the Kingmakers website, with shipping set to begin in December. After those orders ship, the cigar is expected to reach retailers, including Cigars.com and select brick-and-mortar shops. Kingmakers says more sizes are in the works but hasn't said what they are.

The first release is a 6 x 52 toro, packed 10 to a box and priced at $13 each, or $130 a box. Lynch developed the blend with Claudio Torres, chief operating officer of Kingmakers, and Byron Sheng of Beast Mode, Lynch's lifestyle brand. It is rolled at the MGE Cigars factory in Estelí, Nicaragua. The wrapper is an Ecuadorian Habano 2000 Rosado, over a Criollo hybrid binder from Estelí. The Nicaraguan filler combines Jalapa viso and seco with Estelí ligero.

Lynch spent 12 seasons in the NFL with the Buffalo Bills, Seattle Seahawks, and Oakland Raiders. He won a Super Bowl with Seattle in 2014 and made five Pro Bowls. "Beast Mode" became shorthand for his low, hard-to-tackle running style, and later the name of his lifestyle brand.

"Bringing a cigar to market isn't easy," Lynch said in a press release. He described talking with lounge owners, humidor staff, factory workers, and other smokers. His goal, he said, was a blend he would reach for himself, one that fits the Beast Mode name while representing everyone who grew, rolled, tested, boxed, banded, and shipped it.

Bucky Heath, co-founder and CEO of Kingmakers, said in a press release that Lynch's name will bring people to the cigar, but the blend has to bring them back.

The release adds to a run of Kingmakers collaborations with athletes and public figures, including Carmelo Anthony and WNBA star Kelsey Plum, plus projects with Playboy, JJ Julius Son of the band KALEO, and the country group Midland.

Details were first reported by Halfwheel and Cigar Coop.